Putting your unique value into market context with positioning, marketing, pricing
This is one of the sharpest breakdowns I’ve seen on the realities of going fractional. Positioning yourself objectively is tough because you’re too close to the work. Most people struggle to articulate their value (me included).
Thank you, Martin! I am a fan of your positioning and substack tone of voice, so this means a lot!
This is one of the sharpest breakdowns I’ve seen on the realities of going fractional. Positioning yourself objectively is tough because you’re too close to the work. Most people struggle to articulate their value (me included).
Thank you, Martin! I am a fan of your positioning and substack tone of voice, so this means a lot!